6 Ways To Make Your Content Viral
There’s a basic misconception regarding viral content as in, you can’t create any old garbage list such as “10 of the cutest puppies EVER!” and expect it to be shared like
wildfire. Content goes viral because it’s a great, newsworthy content that’s well worth sharing. That’s the essence ofviral marketing, as the attention span of the average
internet user is low, so it will take an enormous amount of work to make your content go viral. When you’re ready, the explanation is below.
Note: even with our advice, your content may never go viral. Your only aim when writing content is to make it excellent.
Viral article themes to explore
- Celebrities – as much as you may personally detest celebrity culture, it is as aspect of life that is highly popular and by tying in your article with this facet e.g. “You’ll never believe who Leonardo DiCaprio is dating now!”, you touch upon what is cool and trendy.
- The news – you don’t have to use celebrities, but any facet of the news can draw readers in e.g. “9 Lessons learned from Apple’s latest event”.
- Shaking it up – reverse the reader’s expectations e.g. “only really stupid people will ignore this smart advice”. In other words, challenge the norm.
- Lists and more lists – the internet loves list articles, as in, it goes bananas for them. This is because it takes lengthy topics and breaks it down into digestible chunks.
- Bust up common myths – Make an extremely controversial and enticing article by stabbing at norms that many have taken for granted such as “Why being Anti-Vaccination is crazy!” or “Have you invested in these shares? You may have lost millions!”
It’s all about you
The most interesting person in your life is most likely yourself. People are inherently selfish and tapping into that is key for those wanting to create a viral article. How can you make someone personally relate to an article? Easily enough, by adding the pronoun “you” in the title. As in, “What does your star sign say about YOU?”. Target your audience individually and spark their interest. This also relates to social sharing, as users are more likely to share content that’s a reflection of who they are.
Less reading, a good thing
Something else to consider is that an internet user doesn’t want to read anymore. Sadly, this is true. If the article presented here could be condensed in 30 seconds or less and made into a video, it would serve its purpose far better than this lengthy read, says most viral marketing reports. Once you go over a minute-and- a-half in reading or video viewing time, interest wanes. Take the hard work out of your content, highlight sentences and add a TL;DR (too long, didn’t read) summary at the end with a bold box emphasising it’s content.
The science of sharing
What is the reason that people share content? According to this report, it’s down to a few factors: 44% of users share because they want to entertain, 25% want to educate, 20% want to share content that “reflects them” while the remainder wants to show others that they support a cause.
If your site can support it, a quiz is a must. Nothing engages users like a quiz, especially one that is filled with images and references pop culture such as “What type of a Justin Bieber fangirl are you?”
“Should I click on this?”
The title makes all the difference. As it is with SEO, so it is with viral content and the title makes all the difference. Headlines must be short, snappy and informative. All the information must be present so that your reader makes the correct choice and click into your content. Creating an incredible, must-click headline is not easy and will take years of practice to crack it. A good starting point is this: search for content similar to what you’re creating and see what headlines they use to entice.
TL;DR if it goes viral, that’s a by-product of brilliant writing combined with informative content. Viral content is extremely rare, with most articles getting an average of only
eight shares. Good luck with the viral marketing of your content, you’ll need it.
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