A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for … Read more Branding, Identity & Logo Design Explained
A brand identity job typically includes a logo and graphic standards that dictate fonts and colors for the company’s marketing materials. It’s a valuable service, but those graphic elements, in … Read more These two words are NOT synonymous: Logo. Brand.
Businesses have gone online and in the process, have also made themselves susceptible to duplicity and identity theft on an unprecedented scale. Now, fraudsters can create entire websites … Read more How to Protect Your Brand From Identity Theft Online
When was the last time you updated your brand identity? Or redesigned your website and marketing material? Every year, Graphic Evidence help numerous clients on their rebranding journey. … Read more When is the Right Time to Rebrand? 7 Key Points to Consider
As a new brand, or perhaps one that is wishing to change the way they are currently being perceived, venturing into the branding arena is certainly an exciting … Read more Why Invest in Brand Discovery and Strategy?
What is Branding? There is a lot of confusion around branding, there are multiple definitions, so what is branding? Decades ago branding was defined as a name, slogan, sign, symbol or design, … Read more Why Branding Is Important When It Comes to Marketing
