The power of video for e-commerce sites
From amusing YouTube clips to informative product reviews, targeted video content has become an extremely popular digital marketing trend for e-commerce sites in recent years.
In fact, according to recent statistics, video content generates on average three times as many monthly visitors to an e-commerce site as any other type of textual or image content does! If you’ve been searching for a new and exciting way to engage with potential consumers and boost your brand’s online reputation, then listed below are some of the most effective ways in which you can incorporate video content throughout all aspects of your e-commerce site:
1. The rise of user-generated-content
Did you know that 84% of the millennial generation surveyed in a Comscore study say that user-generated content (UGC) on websites strongly influences their purchasing decisions? As a result, you can expect to see more and more e-commerce sites incorporating UGC within their web design. By posting this type of UGC across your e-commerce site, such as within your product description pages, you can make your brand relevant and engaging to prospective consumers, which will in turn increase the likelihood of securing their future custom and brand loyalty.
2. Videos and social media
As a rule, users are far more likely to share video content across their various social networking profiles than they are textual content. For this reason, it’s strongly advised that you incorporate sharing icons underneath all of the video content that’s been posted on your e-commerce site. This seemingly minor digital marketing strategy can dramatically increase the amount of traffic your site generates!
3. Mobile design optimized videos
As matters stand, over 32 million users visit e-commerce sites via their smart phones and mobile devices. It’s become increasingly important for e-commerce sites to provide their users with an exceptional viewing experience across all manner of devices, from laptops to tablets. Therefore, if you can ensure that all of the video content on your site has been optimized to accommodate for mobile device users, you can significantly improve your brand reputation and increase your profit margins.